Friday, February 20, 2015

Cultural Evolution and Positive Deviance Approach



THEOLOGICAL PRAXIS
“If you know me, you will know my Father also.
From now on you do know him and have seen him.”
                                                             --Jesus[1]
            In the book, The Tangible Kingdom, Hugh Halter tells the story of entering into a rustic old Irish pub. It would be a life changing experience for him, not that going to a pub was anything unusual or special for him, but at this pub he would engage a group of non-Christian and mostly unchurched people who would honestly and openly converse with him about the meaning of life.[2] Hugh has learned to enter into a practice of deviance from the norms of his ecclesial cultural group, a Holiness Pentecostal Christian sect that in the past has deeply frowned upon entering pubs, in order to connect with people outside the church. Hugh unknowingly developed as a practitioner of the Positive Deviance Approach. He would refer to himself as a missional, relational and incarnational Christ follower. In other words, his practices and strategies were outside the conventional norms of his tribe.
By means of engaging people outside of what may be considered an acceptable context by the church, at least by Hugh’s tribe, Hugh would connect with people and bring about the acceptable goals of reaching people for Christ. This section of the blog shows that there exists a theological practice and support for Positive Deviance. The question is whether the Positive Deviance Approach functions in the church contexts. If so, then a further question is whether a theological basis exists for praxis as exemplified by Jesus Christ and the early church. The goal of this section is to an open discussion concerning how the Positive Deviance Approach, when applied to ecclesial/church contexts is able to create and sustain ecclesia/church amid marginalized people.
Deviance, defined in the Merriam-Webster dictionary is “deviating from an accepted norm.”[3] The word itself, deviance, conjures up negative images, but what if deviance is not always negative? This is the basic question and driving force behind the conceptual ideology and development of Positive Deviance studies.[4] Positive Deviance is a relatively new area of study in the field of sociology and anthropology. Gretchen M. Spreitzer and Scott Sonenshein in the article Toward the Construct Definition of Positive Deviance, in the American Behavioral Scientist work toward a definition of Positive Deviance. A summary of their definition of Positive Deviance is this: an individual or group approach to sociological and anthropological shifts based on the concept every community performs similar functions and actions, but within the community are certain individual or small groups that function as positive deviants. The positive deviants exhibit unique practices and strategies, honorable behavior outside the social norms, which enables them to be more effective than their counterparts with the same resources, environment and sociological construct.[5]

Positive Deviance
            The emergence of the sociological concept of Positive Deviance was brought forward through the observations of Harvard nutritionist Dr. D. Mark Hegsted. In 1967 he recorded his observations in the area of child malnutrition. He asserts, “We should pay a great deal more attention to those individuals who are apparently healthy while consuming diets which seem to us to be restricted. We should pay more attention to the reasons for nutritional success rather than nutrition failure.”[6] Hegsted’s observations laid the foundation for rethinking the concept of deviance. In the arena of child nutrition, Hegsted recognized the sociological implications were found in the practices and strategies of deviants, those producing exceptional results in a limited resource environment. Hegsted recognized that deviance is a necessary component of societal development. Without such deviance there would be a stagnation of societal evolution.
            According to sociologists Sullivan and Thompson assert that relativity is the best sociological approach to evaluate the necessity and evolution of society through deviance. They write,

A key element of the sociological approach to deviance is that it is a function of the judgments of particular groups. Behaviors and characteristics are deviant because they are so defined by a particular group.

Some people approach deviance in an absolute way, judging certain behaviors and characteristics to be good or bad and right or wrong by comparing them to some fixed standards. Religious views of deviance, for example, often reflect this approach, with some divinely revealed truths representing the “standard.” Others adopt a statistical view of deviance: deviance involves a departure from an established average.

There is considerable variation from one group to another in what is considered deviant . . . definitions of deviance also vary from one situation to another.

To explain this variety, sociologists maintain that deviance is relative, or based on the social definitions of some group.[7]

Deviance is generally accepted as a violation of social norms but it does not need to be perceived as negative according to Hegsted, Sullivan and Thompson. In many instances it is the vehicle for positive social changes. The sociological basis for the Positive Deviance Approach is found in the premise that “. . . deviance is complex, and many people find it hard to understand . . . it may be one of the more difficult forms of human behavior for people to comprehend, and people are often tempted to settle for overly simple explanations.”[8]  Sullivan and Thomas’ observation indicates that human nature seeks to establish a status quo, but in the consideration of sociological constructs, relativity must be considered or factored into any analysis of deviant behaviors in any given context. The issue of a pluralistic society adds to the complexity of any deviant behavioral analysis as part of social development and change. Our particular consideration is the free religious economy in the American context where we are experimenting with formulating one great nation from many, "E Pluribus Unum". The opportunity for the social and cultural evolution abounds in such an environment. The Positive Deviance Approach offers the vehicle for cultural transform into a truly pluralistic society of “one from many.”


[1] John 14:7
[2] Halter and Smay, The Tangible Kingdom. 9.
[3] Deviance, (2009) In Merriam-Webster Online Dictionary, Retrieved December 11, 2009, from http://www.merriam-webster.com/dictionary/deviant.
[4] Gretchen M. Spreitzer and Scott Sonenshein, “Toward the Construct Definition of Positive Deviance,” American Behavioral Scientist 47, no. 6 (February 1, 2004): 828–847.
[5] Ibid.
[6] Marian F. Zeitlin et al., Positive deviance in child nutrition (United Nations University, 1990).
[7] Sullivan and Thompson, Sociology—Concepts, 144.
[8] Ibid, 146.

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